Building Relationships – Making Opportunities
I feel a deep sense of pride to have been given the opportunity to join the Primary Freight team years ago. We work to build relationships with our coworkers and treat each other as family, developing trust along the way. Each member of our team works to achieve important goals. These goals are defined to bring success to the company, security for our positions, wage increases and bonuses, etc. I see clearly now how building relationships with those I work with and for brings opportunity on an ongoing basis for everyone on our team.
But this theme extends far beyond the walls of Primary Freight. With the global economic crisis we are facing, businesses are suffering in every sector both within and outside our industry. However, we have maintained our core customers and agents as chief supporters, and this is no doubt due to the trust-based relationships we have built and maintained during both prosperous and difficult times.
How have we done this? We recognize that opportunity comes everyday to build a stronger and more meaningful relationship with our customers. Instead of sending a fax or email to confirm the status of an order, we pick up the phone. We proactively reach out to customers to determine how they feel about the status of their project and openly inquire about questions and concerns. Most importantly, we identify and resolve any concerns our customers have immediately, with sincerity. This is true relationship-building, and this is the Primary Freight Experience. I believe that this level of customer service is what makes our business unique, and will continue to fuel our success through the global economic storm.
Relationships of this quality cannot be built in one day, but a single phone call can begin a relationship that may last an entire career. The opportunities that come from these relationships are something to really look forward to in 2010 and beyond.
Karen Liu
Vice President – Import Operations
